Der Ernst des LebensSolida Vita
Image-Campaing for a swiss direct insurance:
"Warten Sie nicht, auf den Ernst des Lebens." (Don't wait for the serious side of life)
Personification of the serious side of life - in this case as a person "Ernst" - which unfortunately we often only devote our time to when it is already too late.
Spots with a dramatized wake-up call to protect yourself early so that you won't stand in the rain later.