Bier der BiereSternburg
Priced instead of premium: We startet the biggest movement of the year for Sternburg and made it into the most awarded beer worldwide:
Everyone's having the label-mania, thinking that a label of quality actually delivers what it promises.
We wondered whose opinion is more important: The bribed (whoopsy) officials or the opinion of those who can really assess quality: the fans.
So we gave the fans an opportunity make their opinion known and to design & share their own quality-labels – which resulted in 43.950 REAL quality-labels. (as of april 2021)
On bierderbiere.de you can enter your name, choose a background of your choice and you'll get your own quality-beer-label. And already in shareable social media format – so go ahead and try it for yourself!